Nonprofit Storytelling

Every nonprofit has stories to tell. Is your team empowered to share them?

Your development team can't tell every story alone.

Every team member at your nonprofit is part of the story and can amplify your organization's voice. But most nonprofit staff members don't feel confident sharing their stories. Give your staff the tools they need to share powerful impact stories with community members, engage with potential donors, or build awareness.

This workshop equips every department—not just fundraising and communications—to recognize, capture, and communicate powerful stories that strengthen your organization's impact.

Perfect for:

Program Staff
Operations Teams
IT & Technology
Human Resources
Administrative Professionals
Volunteer Coordinators
Development Teams
Marketing & Communications
Executive Leadership

Get in Touch Today

Contact us today to learn more about the workshop and how it can empower your teams to craft, share, and collect impact-driven stories.

Storytelling is Everyone's Responsibility

When nonprofits think about storytelling, they often look to their fundraising or communications teams. But every conversation matters when you're a nonprofit.

The challenge is that many staff members don't recognize their stories as important, don't know how to capture them, or aren't confident sharing them.

This workshop helps build a culture where everyone understands how to identify meaningful moments, communicate them effectively, and support the organization's broader fundraising and engagement efforts.

Because every interaction with a client, volunteer, partner, or community member has the potential to become a story that advances your mission.

Build a Storytelling Culture Across Your Organization

Imagine if every department knew how to recognize stories worth sharing.

Instead of relying on one or two people to generate content, your organization can develop a repeatable process for identifying stories across every program and team. And you can empower anyone to tell a powerful story.

After this workshop, participants will understand how their work contributes to your organization's larger narrative—and how to communicate that impact in ways your fundraising and communications teams can immediately use.

Recognize impact moments

Uncover powerful stories from across the organization that reflect impact and inspire action.

Capture stories consistently

Build a collection of powerful stories within the workshop and continue adding to it after.

Connect everyday work to organizational outcomes

Dig deeper into the behind-the-scenes work that makes the mission possible.

Support fundraisers without fundraising

Engage everyone in storytelling that supports fundraising efforts without putting them in a fundraising position.

Who should attend

Program Managers & Staff

You witness your organization's impact every day. Learn how to recognize meaningful moments, document them ethically, and share stories that help others understand the value of your programs.

Services Managers

Program Managers & Staff

Your relationships with clients provide some of the organization's most powerful stories. Explore how to capture those experiences with empathy, respect, and appropriate boundaries while preserving dignity and confidentiality.

Administrative Teams

Program Managers & Staff

Administrative Teams

As one of the first points of contact for clients, donors, volunteers, and partners, you have a unique perspective on your organization's work. Learn how to recognize meaningful interactions and communicate them in ways that support your mission.

Board Members

Volunteer Coordinators

Administrative Teams

Become a stronger ambassador for your organization by learning how to confidently communicate its impact. You'll leave with practical tools for sharing authentic stories that resonate with donors, partners, and community members.

Operations Teams

Volunteer Coordinators

From coordinating logistics to supporting program delivery, your work helps make impact possible. Learn how operational successes and behind-the-scenes efforts contribute to your organization's larger story.

Volunteer Coordinators

Volunteers often become lifelong advocates when they feel connected to your mission. Learn how to identify and share stories that celebrate volunteer contributions and deepen engagement.

What You'll Learn

Build confidence

Empower teams across the organization to share powerful organizational stories no matter what their role is.

Identify stories

Identify stories within your organization's everyday work and connect them to the mission.

Apply frameworks

Build stories within proven frameworks that make messages more compelling and actionable.

Strengthen impact

Avoid common storytelling mistakes that weaken impact and lose audience attention.

Repurpose stories

Adapt one story for fundraising, marketing, grants, and social media.

Build a culture of storytelling

Build a sustainable storytelling process that teams can use again and again.

Create a strategy

Create a strategy to collect stories that grows over time.

Meet Your Facilitator

Meredith Singleton, Ph.D.

Founder & CEO, Story Arc Learning

Meredith has spent more than two decades helping nonprofit organizations craft powerful, impact-focused stories. Formerly a development director and major gifts officer, she has continued to partner with nonprofits, universities and colleges, government agencies, associations, and global organizations to design story-driven learning that inspires action.

Meredith built this one-of-a-kind training to equip nonprofits with the tools they need to stand out in a crowded industry. Now more than ever, nonprofits need everyone inside the organization to support fundraising efforts.

Her passion is helping mission-driven organizations uncover the powerful stories they already have and use them to educate, engage, and create lasting impact.

Frequently Asked Questions

Is this only for fundraising teams?

No. In fact, we think your fundraisers are probably pretty good storytellers. This workshop is valuable for those outside of fundraising, like program staff, volunteers, and anyone who shares your organization's impact. Fundraisers are welcome, too, especially if they're new to the organization.

Will we practice with our own stories?

Yes. Throughout the workshop, you'll work with real stories from your organization and leave with a draft you can immediately refine and use.

Can this be delivered privately?

Absolutely. We offer customized workshops for nonprofit teams and can tailor examples and activities to your organization's mission and goals.

Do we need storytelling experience?

Not at all. The workshop is designed for beginners and experienced communicators alike.

Storytelling for Impact Workshop

Every nonprofit has stories to tell. Is your team empowered to share them?

Get in Touch Today

Storytelling is Everyone's Responsibility

Build a Storytelling Culture Across Your Organization

Recognize impact moments

Capture stories consistently

Connect everyday work to organizational outcomes

Support fundraisers without fundraising

Who should attend

Program Managers & Staff

Program Managers & Staff

Program Managers & Staff

Services Managers

Program Managers & Staff

Program Managers & Staff

Administrative Teams

Program Managers & Staff

Administrative Teams

Board Members

Volunteer Coordinators

Administrative Teams

Operations Teams

Volunteer Coordinators

Volunteer Coordinators

Volunteer Coordinators

Volunteer Coordinators

Volunteer Coordinators

What You'll Learn

Build confidence

Identify stories

Apply frameworks

Strengthen impact

Repurpose stories

Build a culture of storytelling

Create a strategy

What Makes This Workshop Different

Workshop Topics

Meet Your Facilitator

Frequently Asked Questions

Is this only for fundraising teams?

Will we practice with our own stories?

Can this be delivered privately?

Do we need storytelling experience?

Ready to empower your staff to tell powerful impact stories?

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